The Most Tender & Flavorful. Prime rib is a delectable main course suitable for any special occasion. When you want an excellent, mouth-watering prime rib roast, you have two choices: go to an award-winning steak house or pay a visit to a high-quality butcher and roast it yourself. While many people are intimidated at the thought of cooking, and carving, their own prime rib, it’s not as difficult as it may seem. Find tips and suggestions on how to prepare and cook your Prime Rib Roast under the recipes tab at the top of the website!